In 'The Joneses,' David Duchovny plays Steve, a father and a husband living the good life in the suburbs. Everything in his life is perfect ... except for the fact that it's all a lie. Steve is part of a made-up family, given every possible luxury product, and sent in to become role models for the rest of the town. The goal? To make everyone envy them enough to go out and buy those products. (It's such a diabolically brilliant marketing scheme that you have to wonder why it hasn't been tried yet.) We spoke to Duchovny at the press day for 'The Joneses,' where he talked about the fil ... [Continua a leggere]