The lawsuit by X-Files star David Duchovny is a window into Rupert Murdoch’s masterly vertical integration strategy.
AS FBI AGENT MULDER ON Fox’s hit television series The X-Files, moody actor David Duchovny investigates far-fetched conspiracies and creepy aliens. Now, in a high-profile case, Duchovny is charging the parent of the show’s producer, Fox Entertainment Group, with a dark conspiracy to stiff him on the profits. Whatever the merits of Duchovny’s claim, his lawsuit is doing a great job of illuminating Rupert Murdoch’s media empire. (Fox is an 83% -owned subsidiary of Murdoch’s News Corp.; see story, p. 120.) As a strategist of vertical integration, M ... [Continua a leggere]